Tag Archives: Social

The difference between more or less

Building up expectations before you start using something must be one of the greatest feelings, opening up the box to a new “thing”, Jippi!!!

When you’re looking to buy something, you look at all the features of the “thing” and how that fit’s your list of needs. If the list of features comes from reading a spec or from a video presentation of the feature(s). The feeling when you find a “thing” that meet your list of needs is really great. It’s victory, but have you ever asked yourself the question is this a list of half finished functions or is this a list of functions that has been thought through and are added for a specific reason. Are they added to help you as a user to complete your tasks easier or just to sell the “thing”?

Design is how you treat your customers







After reading “Inside Apple“, I see the difference between adding lot’s of functions instead of adding some functions that really works and is added for a reason. I’ve been a Windows user since Windows 3 and always thought that this is the way everything must work. Why, well because no one has asked them self the question WHY. Why are we adding this function in Word, will this function increase user productivity? How much?

I think the reason why these questions isn’t asked is because the focus is on adding as many features as possible. As a measure of more functions equals more sales, does it?

What is the secret of Apples software and hardware success ?

Have they done this because they keep their teams locked up in airtight cells that is 100% focused on it’s task with no distractions?

Design is not just what it looks like and feels like. Design is how it works.







Or is it that the have got the key like the quote above. The combine looks, feels and how things works in a unique way. These things is often done by different teams inside a company. If this is what other companies need to adapt to move forward, then social business should be a perfect match because with a Social Business it will be easier to delivering a better product when working together and sharing experiences.

Start to adapt your development processes to become more Social, because I believe Social Developers delivers more and faster. Because all companies want to deliver better products/services, right ?

Why Maps needs to change into social

Maps in mobile phones, GPS navigators and computers needs to change. There is no value for a company to owning their own maps of the world except that they will be outdated. 

There has been a lot of discussions about Apples change from Google Maps to Apple Maps, in Sweden Gothenburg was placed in the sea and alot of other reports of maps showing wrong information. I think it’s interesting that this is happening, Apple’s Map data provider is TomTom and I have never heard of any problems with map data in their GPS navigators. Has Apple bought the 1999 edition of Maps from TomTom?

If the maps in iPhone where social these glitches would have been easy fixed but now when Apples maps is locked in there is a need for an update from Apple. Lucky for us there are more alternatives for iPhone users, Waze is one tehere are probably more out there, but are they social?. There are also open map sources like open street maps that users can edit and change the information within the maps. This is social power, user created maps with meta data. Perhaps services like Waze should move to use this kind of map sources instead then the true social power will show.

Interesting with Waze is that it will send data from your smartphone back to waze servers and out to other Waze users, and if there is a jam that will be automatically reported to other users. And a user can report accidents with text and pictures.

Another aspect is that one could use Waze to is to take a photo of the hot crowed places are when people is out on i.e. a pub night. Take a photo and write a text why all the action is happening at a certain pub tonight   

The bottom line is Social Social Social that is the future of maps.